Impacts of Agricutlure on the Environemnt Essay -- Papers

Impacts of Agricutlure on the Environemnt The negative environmental effects of agriculture – water and air pollution, loss of habitats and biodiversity, greenhouse gas emissions, and nutrient losses – have received major attention and continue to persist. Environmental concerns arise from many agricultural activities and sources including concentrated livestock production, pesticide and chemical use, deforestation, drainage of wetlands, soil erosion from cropland, and the use of fragile lands. Damage to Soil Soil erosion from farmland threatens the productivity of agricultural fields and causes a number of problems elsewhere in the environment. An average of 10 times as much soil erodes from American agricultural fields as is replaced by natural soil formation processes. Because it takes up to 300 years for 1 inch of agricultural topsoil to form, soil that is lost is essentially irreplaceable. The consequences for long-term crop yields have not been adequately quantified. The amount of erosion varies considerably from one field to another, depending on soil type, slope of the field, drainage patterns, and crop management practices; and the effects of the erosion vary also. Areas with deep organic loams are better able to sustain erosion without loss of productivity than are areas where topsoils are shallower. Erosion affects productivity because it removes the surface soils, containing most of the organic matter, plant nutrients, and fine soil particles, which help to retain water and nutrients in the root zone where they are available to plants. The subsoils that remain tend to be less fertile, less absorbent, and less able to retain pesticides, fertilizers, and other plant nutrients. Why then is erosion allowed to ... ... of the many potential problems caused by the heavy use of chemicals in modern agriculture. This, combined with the rapid rise in the cost of fertilizers and pesticides, has led many farmers to seek ways of reducing their reliance on chemical- intensive methods of farming. A small but growing percentage of farmers are farming with no synthetic chemicals, and many others are reducing their overall chemical use. Agriculture research has begun to focus on ways of maintaining environmental quality while producing acceptable crop yields. One example is integrated pest management, aimed at controlling pests through a combination of methods that minimize undesirable ecological effects. Continuing research and education need to be conducted on farming practices that produce profitable yields while maintaining environmental quality and the long-term productivity of the land.

Monuments Men

Film The Monuments Men Based on a true story of what was a â€Å"treasure hunt† In Its most basic deflation, The Monuments Men portrays a hand selected World War II platoon on a mission that sends them to all edges of Western Europe in order to retrieve artistic masterpieces stolen by the Nazis and return them to their original owners. This special force of American and British museum curators, directors, art historians, and others scoured Europe for these stolen pieces of art while often unarmed and behind enemy lines.All the while, attempting to prevent the destruction of over 1 000 years of global culture. Before I watched the film, I vaguely knew about World War II, but a fair amount regarding Hitler and the Nazis. However, I did not know why they did It; why Hitler gave such orders or why so many people cooperated with their â€Å"movement†. After watching the movie, I still cannot say why he gave such orders militarily, but I can say why he ordered the kidnapping and eventual destruction of priceless art; leading to creation of â€Å"The Monuments Men†. Hitler was expelled from the ViennaAcademy of Art, which may seem unimportant but was probably his main motivation that the movie hints at. In the time I watched the film, I learned not only about specific pieces of art, but also about an underrated part during the climax of the Second World War led by none other than Doll Hitler. A culture is defined as â€Å"the arts and other manifestations of human intellectual achievement regarded collectively' (Merriam-Webster). The movie places emphasis on a loss of culture and identity throughout the world yet specifically on mankind's greatest artistic achievements (masterpieces).Hitler turned what was originally a civilian war, Into a beefing culture war. The movie describes Hitler as a man who wants to be thought of for his artistic expertise along as a ‘man of the people'. He wanted to culturally revive Germany and that would not hap pen until all of the people the Nazis considered enemies were destroyed. His way to take away the culture in this world was to take away our art – past and present. The Monuments Men were sent to retrieve nationalism for people who lost it when they lost priceless heirlooms and artwork within their homes and museums.That is what the movie wanted to portray, something bigger than retrieving art; retrieving a sense of pride for all of the entries affected by the war and returning it. This film is based loosely on the book The Monuments Men. Arguably many movies are adaptations to a book or original story, however, as we are moving further and further away from World War II, less movies, books, plays, etc. Are being produced regarding this time. Monuments Men filmmakers moved away from traditional and classical portrayal of history to a more modern version.In a traditional sense, dally life of key figures and populations would have more significance because the film basically do cuments a period of time or an entire war, for example. However, this film focuses on one specific event in great particular interactions and social attitudes, only using time as a reference point. The key points outlined in this film can be applied to other events, like artistic looting in current times, which showed the film was created from a more modern and innovation standpoint.They chose this event to traumatized because of the potential they saw in the original novel to bring new ideas into the historical film industry, all while portraying something interesting. This movie doesn't have the nature of a typical Hollywood feature film but still serves its purpose as historical evidence. The filmmakers did not overly change the original storyline in the book but still left things out, as many movies do. For example, there were 345 real life ‘monuments men' but the film executives chose to portray only 6.As mentioned above, filmmakers chose not to portray the daily lives of soldiers or villagers during wartime and those people could feel â€Å"left out†. However, they were not vital to the film and its storyline as â€Å"The Monuments Men† never saw real combat, therefore they had little interaction with real soldiers. Also, unless they were retrieving art from a home, they had no allegations with any commoners or villagers across Western Europe. Milk Klan wrote The Monuments Men Are Still at It for The Wall Street Journal in February. He writes in support of the U. S. Laity's efforts in World War II and in current wars. In this article specifically, Klan raises the point that the looting (of important works) is still very much so happening. He discusses how the U. S. Was criticized for intervening in the retrieval of the works during World War II but blamed for essentially overlooking the looting of the Iraq Museum. This film subtly shows this controversy extinguishing right and wrong with its depiction of how hard it was to gain approv al for the specific platoon at the beginning and then notifying the public about their findings/theories at the end.Skylark's main point is that monuments men still exist and are fighting for the same thing as their World War II ancestors; heritage conservation, yet more under the radar this time. When used to understand the film, I can see how much of a tough situation the U. S. Was in during the war and how difficult it was to find people genuinely interested in saving someone's culture, people who would later become â€Å"The Monuments Men†.

A Reality of Presence Essays - Emotions, The Bluest Eye, Free Essays

A Reality of Presence Essays - Emotions, The Bluest Eye, Free Essays A Reality of Presence A Reality of PresenceMarch 1995 In The Bluest Eye, Toni Morrison shows that anger is healthy and that it is not something to be feared; those who are not able to get angry are the ones who suffer the most. She criticizes Cholly, Polly, Claudia, Soaphead Church, the Mobile Girls, and Pecola because these blacks in her story wrongly place their anger on themselves, their own race, their family, or even God, instead of being angry at those they should have been angry at: whites. Pecola Breedlove suffered the most because she was the result of having others anger dumped on her, and she herself was unable to get angry. When Geraldine yells at her to get out of her house, Pecolas eyes were fixed on the pretty lady and her pretty house. Pecola does not stand up to Maureen Peal when she made fun of her for seeing her dad naked but instead lets Freida and Claudia fight for her. Instead of getting mad at Mr. Yacobowski for looking down on her, she directed her anger toward the dandelions she once thought were beautiful. However, the anger will not hold(50), and the feelings soon gave way to shame. Pecola was the sad product of having others anger placed on her: All of our waste we dumped on her and she absorbed. And all of our beauty, which was hers first and which she gave to us(205). They felt beautiful next to her ugliness, wholesome next to her uncleanness, her poverty made them generous, her weakness made them strong, and her pain made them happier. When Pecolas father, Cholly Breedlove, was caught as a teenager in a field with Darlene by two white men, never did he once consider directing his hatred toward the hunters(150), rather her directed his hatred towards the girl because hating the white men would consume him. He was powerless against the white men and was unable to protect Darlene from them as well. This caused his to hate her for being in the situation with him and for realizing how powerless her really was. Also, Cholly felt that any misery his daughter suffered was his fault, and looking in to Pecolas loving eyes angered him because her wondered, What could her do for her - ever? What give her? What say to her?(161) Chollys failures led him to hate those that he failed, most of all his family. Pecolas mother, Polly Breedlove, also wrongly placed her anger on her family. As a result of having a deformed foot, Polly had always had a feeling of unworthiness and separateness. With her own children, sometimes Id catch myself hollering at them and beating them, but I couldnt seem to stop(124). She stopped taking care of her own children and her home and took care of a white family and their home. She found praise, love, and acceptance with the Fisher family, and it is for these reasons that she stayed with them. She had been deprived of such feelings from her family when growing up and in turn deprived her own family of these same feelings. Polly held Cholly as a mode on sin and failure, she bore him like a crown of thorns, and her children like a cross(126). Pecolas friend Claudia is angry at the beauty of whiteness and attempts to dismember white dolls to find where their beauty lies. There is a sarcastic tone in her voice when she spoke of having to be worthy to play with the dolls. Later, when telling the story as a past experience, she describes the adults tone of voice as being filled with years of unfulfilled longing, perhaps a longing to be themselves beautifully white. Claudia herself was happiest when she stood up to Maureen Peal, the beautiful girl from her class. When Claudia and Freida taunted her as she ran down the street, they were happy to get a chance to express anger, and we were still in love with ourselves then(74). Claudias anger towards dolls turns to hated of white girls. Out of a fear for his anger the she could not comprehend, she later tool a refuge in loving whites. She had to at least pretend to

Do We Need Ratings for What We Watch on TV Essay Example

Do We Need Ratings for What We Watch on TV Essay Example Do We Need Ratings for What We Watch on TV Essay Do We Need Ratings for What We Watch on TV Essay Do We Need Ratings for What We Watch on TV? Name: Institution: Do We Need Ratings for What We Watch on TV? Introduction Every time one turns on the television to watch, there are countless programs to watch as there are many television stations. Most of these programs or almost all of them have some rating depicted with some letters such as TV-Y, TV-7, TV-G, TV-PG, TV-14 and TV-MA. All these letters represent the appropriateness of the program’s content to the different age groups. For instance, TV-Y programs are designed for young children while TV-MA programs are designed for adult only. The rating is determined by content such as explicit sexual nudity, suggestive dialogue and violence amongst other ratings. The main question is whether we need these ratings for every program that we view on television. These TV ratings have been around for almost two decades now. It is a television content rating system that was first introduced in December 1996 but became effective in January 1, 1997 in the United States. Before it was introduced, other ratings existed, established in 1968 by the Motion Picture Association of America film rating system, MPAA which had set the standards (Linder Gentile, 2009). However, the newer TV ratings were aimed at establishing standards that would allow voluntary rating for the broadcast and cable networks. It was adopted by most of the major United States broadcast as well as cable networks, which was in response to public concern about the increasing level of explicit sexual material, graphic violence as well as strong profanity within the television programs. There are several reasons why it is important to have these ratings for television (Linder, 2011). The main reason is because of children who are sensitive and vulnerable to content such as violence that would affect them at an early age. This research paper seeks to answer the question of whether we need ratings for what we watch on television. Literature Review A lot of research has shown that watching of television is related to hosting negative outcomes in children. Several studies have found that television watching especially with violent content is associated with increasing aggression amongst children as well as increased fear due to such violence (Linder Gentile, 2009). Currently, it is inevitable that children will watch television everywhere they go considering that almost every household in the United States have a television set. Therefore, the ratings come in to indicate what programs are suitable for them in order to avoid exposure to content that does not suit their age. This is especially important for parents in order to protect their young ones from content that could affect them negatively (Linder Gentile, 2009). The Rating System Before going even further towards answering our question, it is important to look at the ratings and what they represent in order to understand why they are needed. The TV-Y means it can be watched even by young children. This is a program designed for young children, with the theme being specifically designed for the young children aged between 2 and 6 years. The content is not likely to frighten them. TV- means the content is designed for seven of ages 7 and older. The content can contain some comic violence that would not be suitable for children below these years who are yet to understand between reality and make-believe content. TV-G is designed for general audience, meaning anybody at any age can watch including children even without parental guidance. However, this does not mean the program is specifically designed for children. The content contains hardly any violence or sexually oriented scenes (ParentsTV.org, 2010). TV-PG on the other hand means that children can view the c ontent under parental guidance since it may contain some scenes of mild violence, suggestive dialog and sexual context. TV-14 on the other hand means that the program is not suitable for children under the age of 14 years. Such programs may contain scenes with violence, sexual activity, drug use and profanity. Children under the age of 14 should be cautiously monitored if they have to watch such content. The final rating is TV-MA, which means it is designed for adults only. Therefore, children under the age of 17 should not be allowed to view such content. Such programs contain more scenes of violence, sexual nudity, profanity and drug use (ParentsTV.org, 2010). Exposing children to such content at an early age could have negative impact on children. Effects of Adult Content on Children Research shows that exposure to explicit material for children have a negative effect that could affect their future life. Such content has the tendency to sexualize children at an early age (ParentsTV.org, 2010). In the recent years, sexual content has been on the on the increase with many television programs showing a good amount of it even during primetime when children are most likely to b watching television. According to ParentsTV.org (2010), it was found that children are exposed to more than 10.8 incidents of explicit adult content every hour, which meant exposure every five and a half minutes of watching television (ParentsTV.org, 2010). The study carried out showed that children viewing PG rated content were likely to be exposed to sexual content at an early stage since the ratings have continue to under rate some of the programs. With such exposure to sexual content at an early age, the children become sexualized at an age they should not. The findings further show that a child watching a PG rated program in a period of two weeks would be exposed to 181 instance of sexual content, 239 instances of exposure to offensive language and 217 instances with violence. The finding further suggest that not only were the children exposed to the explicit adult content after every five and a half minutes while watching PG rated content, but also that the rating lacked the sub-ratings that indicate what content is contained in the program (ParentsTV.org, 2010). There were no descriptors to indicate the specific type of content. The descriptors include ‘S’ indicating sexual content, ‘D’ indicating suggestive dialogue, ‘L’ indicating coarse language and ‘V’ indicating violence. Without the descriptors, parents would not know the content that makes the program TV-PG. Thus; they have no clue about what the children are watching. This makes it hard to protect the children from inappropr iate content. The findings shows very minimal use of these descriptors, where 92% of explicit sexual content was aired without the ‘S’ descriptor, 36% of offensive language was aired without its descriptor, while 24% of this language included very harsh language (ParentsTV.org, 2010). Much of the content that children were exposed to from such content include words about sexual body parts, partial nudity, implied sexual intercourse, dialogue, curses, offensive epithets such as ‘Bitch’ and ‘Jackass,’ amongst others (ParentsTV.org, 2010). Violence included beatings, weapon violence such as shooting and stabbing, dismemberment amongst others including mutilation that is quite harmful to the children (ParentsTV.org, 2010). All these content is not appropriate for young children that are vulnerable to such language and scenes of violence and other behaviors including sexual disorientation. In particular, violence and coarse language has a far more effect on children since it can develop negative behaviors. According to KUNKEL (2006), violence on television affects children in three ways. The first one is through enhancing learning of aggressive behavior and attitude, the second one is desensitization where children’s callousness to victims of violence increases and finally, increasing fear of becoming a victim of violence. Of the three effects, it is the first one that has more adverse effects where violence in television is known to increase the propensity for violent behavior. â€Å"The statistical relationship between children’s exposure to violent portrayals and their subsequent aggressive behavior has been shown to be stronger than the relationship between asbestos exposure and the risk of laryngeal cancer†¦,† (Kunkel, 2006). Further, this study shows that violence in the television landscape is widespread, meaning that every child is lik ely to see some at some point as aforementioned. Additionally, the violence is presented in a manner that is sanitized as well as glamorized, which has the potential to affect children more. Finally, presentation of violence has remained quite stable and continues to increase daily with more and more entertainment releases all the time (Linder Gentile, 2009). After watching much of such content, the children are usually eager to know more and seek an explanation if they do not already know. Further, young children are known to try some of the things they see on television. It is not surprising to find children at a young age imitating what they see on television. With such behavior resulting from watching inappropriate content, it is worth having ratings that clearly indicate the content in the programs in order to protect the younger generation. Much of the behavior that is imitated is the violent ones and sexual acts they see on television. More literature indicates that children are aware of the ratings and some of their meaning. In a study conducted to find out what the children know about the ratings, it was found that some children had negative comments about programs rated G and PG. some said that these programs are â€Å"looser ones,† (Hamilton, 2000). Some made comments that programs rated as PG-13 would be scary. Clearly, the children understood that the ratings have to do with the content of the program of film, where higher rated ones meant more restrictive content that in fact got their curiosity. This Hamilton (2000) called the ‘forbidden fruit’ effect where one wants to have what is restricted especially for older children. However, the positive comments from children concerning the advisory given by parents concerning what to watch said it was good, meaning that parents did take the rating issue seriously. Therefore, TV ratings are important for helping the parents in selecting the best programs for their. Additionally, Hamilton (2000) cites that, â€Å"Children’s positive comments about the parental advisory and the PG-13 rating demonstrate how restrictive labels not only can enhance the attractiveness of the labeled material, but may reduce the appeal of less restricted fare,† (p. 202). Findings From this literature review, several things were evident that indicate the need for not only having ratings on what we watch on television, but also the need to tighten up the ratings or enforce them to protect the young children. The first finding is that some of the content that is viewed by children that is not appropriate for their age affects them in various ways including behavior where children can increase their aggressiveness while in other areas such as objectifying of the woman body through sexual material, a young girl would feel victimized if she does not look sexy as the programs suggest a woman should be (Linder, 2011). The other finding is that there is increased level of explicit and adult material on PG rated programs than it should be, which means children are watching a lot of adult content even on programs that they are not restricted(Linder Gentile, 2009). Finally, children as well have some understanding that the ratings mean some restrictive material, which m any have different opinions such as being scary. This further brings in the forbidden fruit effect where children want to watch what is not for their age. Further, parents are aware of the ratings and help it helps them in selecting the appropriate films. However, the rating is not sufficient considering majority of the programs are aired without the descriptor labels. Conclusion It is clear that we should have ratings on what we watch on television in order to protect the children. With the increasing programs aired on televisions during prime time that contain adult material, it is important that parents know what content is in this programs to know whether it is appropriate for their young ones. With repeated exposure to such content, it might become a norm to children who may not distinguish between the reality and make-believe images they see on television. However, despite the ratings, they have not been effective. In other regions such as the UAE, there are ratings similar to those established in unites states but whose effectiveness is not commendable. Haine (2013) provides a perfect example of how violence can affect children who are yet to distinguish reality and make-believe situations. In a cinema hall, three children playing at the front charges up the stairs screaming when a serious loud gun battle from the movie. It is clear these children thou ght it was real and were scared. Therefore, we do need to have ratings for what we watch on television in order to protect the young ones from harmful content. References Haine, A. (2013). Guns, blood and violence: is the UAE cinema ratings system effective? The National. Retrieved from thenational.ae/lifestyle/well-being/guns-blood-and-violence-is-the-uae-cinema-ratings-system-effective Hamilton, J. (2000). Television, Violence and Public Policy. Ann Arbor, MI: University of Michigan Press. Kunkel, D. (2006). The Effects of Television Violence on Children. University of Arizona: retrieved from apa.org/about/gr/pi/advocacy/2008/kunkel-tv.aspx Linder, J. R. Gentile, D. A. (2009). Is the television rating system valid? Indirect, verbal and Physical aggression in programs viewed by fifth grade girls and associations with behavior. Journal of Applied Developmental Psychology, 30 (3): 286-297. Linder J. (2011). A Content Analysis of Indirect, Verbal and Physical Aggression in Television Programs Popular Among School Aged Girls. American journal of psychology, 4 (4): 24-42. ParentsTV.org. (2010). What Kids can see when it is rated TV-PG. Parents Television Council. Retrieved from parentstv.org/PTC/publications/reports/TVRatings2012/2012_RatingsStudy.pdf

Migration 'fuelling rice in Hepatitis B (Exploring the link between Essay

Migration 'fuelling rice in Hepatitis B (Exploring the link between migration and the rise of hepatitis B in the UK..focus on Ea - Essay Example Each region of the world has its own set of endemic diseases, disease-carrying insects and animals, water-borne contamination and chemicals, and issues with access to medical care. For the cause of public health, it must be determined which immigrant groups are high risk, and the magnitude of that risk. Ethnicity, country of origin, and race have all been proven to have at least some effect on the progression and treatment of infectious diseases. Understanding the more concrete links between race and ethnicity to the spread specifically of hepatitis B can give physicians the information they require to treat the unique and specialised needs of each ethnic group (Brant & Boxall, 2009). Background - Hepatitis B Approximately 350 million people worldwide are infected with hepatitis B which is caused by, unsurprisingly, the hepatitis B virus. Hepatitis B is a serious health concern and can greatly reduce the length and quality of a sufferer's life, especially when it is left untreated du e to the unavailability of proper medical care, the ignorance of the person to the presence of the infection, or the stigma attached to the disease causing the sufferer not to seek out what care may be available to them. Many lives are lost worldwide every year due to a lack of treatment and vaccination, especially in developing nations (NIDDK, 2009). It is imperative that we understand the workings of this disease, its progression, and its method of contagion, in order to reduce the spread and the worldwide severity of hepatitis B, especially in the case of immigrants. From a public health standpoint, it is thankful that hepatitis B infection is limited to transfer by bodily fluids, such as blood or semen. These fluids may be transferred at any time when two people are in contact with open wounds or mucous membranes, such during unprotected sexual intercourse, during childbirth if the mother is infected, by providing medical care to an infected person without the proper barriers in place to prevent the spread of microbes, and through the reuse of contaminated needles. However, it cannot be transmitted by touch or by air, limiting the speed at which the disease can spread. Therefore, the risk to the general public from an infected person is low; it is those who live in the infected person's household who are most likely to become infected due to accidental contact with bodily fluids (NIDDK, 2009). Infection with the virus may remain undetected for many years after the initial contact, which is why immigrants who seem otherwise healthy may be able to enter the United Kingdom already infected. The disease passes through four phases over about ten to twenty-five years, and remains in the patient's system permanently after the initial infection and disease remission. The first phase is often symptomless and not discovered unless the person is tested for an unrelated reason, and the fourth phase is a marked decrease in viral load, referred to as a period of remissi on. When the body reaches a high level

ENGLISH AND GRAMMER MISTAKES ( A REPORT OF WHERE THE MISTAKES ARE ) Essay

ENGLISH AND GRAMMER MISTAKES ( A REPORT OF WHERE THE MISTAKES ARE ) - Essay Example the support of strategic partners and Life Telecom’s self-resources, the company will not only study the requirements of the mall but also come up with an integrated solution that will provide excellent internet and other communication services more favorably in favor of efficiency, cost and control. The changes in the methodology of telecommunication era have necessitated adopting a completely viable alternative to traditional, disparate telephone, data, video and TV networks (I don’t understand what you’re trying to say here). Life Telecom’s competitive advantage over other providers is based on execution of commitments, true delivery of advanced services and breakthrough technological solutions. It is also the first company in Bahrain to combine the extensive use of IPs for the integrated deployment and management of voice, data and video & VAS over wireless networks. In this way, Life Telecom has achieved many key objectives: To offer customers on wireless practically unlimited bandwidth (i.e. on demand request) and to maximize the efficiency of the investment in its infrastructure, hence, reflecting cost effective on customer side. With this built up Network, Life Telecom is developing innovative, value added services that are used simultaneously over the same network platforms. Life Telecom provides a wide range of services – telephony, broadband internet connectivity, advanced IPTV and video services, advanced video-communication (video-conferencing for businesses and video-streaming for live events), Tele-surveillance - to all market segments ranging from large, small and medium sized businesses, small offices and home offices to residential customers. Also, Life Telecom would be shortly providing mobile broadband wireless access (hotspot Wi-Fi) & virtual private networks (VPNs). Life Telecom can also deploy and implement Wireless infrastructures across buildings, campuses, hospitals, and cities. - Innovation and service differentiation: Life

Business Evaluation For Fresh Juice Assignment Example | Topics and Well Written Essays - 2500 words

Business Evaluation For Fresh Juice - Assignment Example Fresh Juice, as the product name, will be a refreshing agent for the tired customers and it will entail strong fruit values that will provide high energy to the customers. Correspondingly, this study intends to provide a business evaluation and feasibility report in relation to the business idea of ‘Fresh’ juice in the market. Furthermore, the report intends to incorporate in the feasibility part business model evaluation, industry considerations, marketing strategy and operational strategy assessment along with a personal reflection section. Business Model Business model canvas facilitates to have an in-depth understanding of the dimensions needed to be analysed for deriving information regarding the future prospects of the product. In accordance with the business model canvas, it is determined that it represents a strategic management mechanism along with entrepreneurial tool. It is essentially used in the business model design and invention among others (Business Mode l Foundry, 2013). The detailed constituents of business model canvas have been briefly explained hereunder with reference the business of ‘Fresh’. Key Partners In relation to the key partners for Fresh, it can be affirmed that the prudent relationship with them fosters promotion of the product at large. In order to promote the business, the key partners being selected and their advantages have been discussed below. The Universities: In keeping with the universities as a partner, it can be said that as the key target audience of Fresh would be students thus universities consent and support will be valuable to proposer the business. It can be affirmed that with the consumption of juice offered by Fresh, the students will be able to gain valuable strength and they will be refreshed as well by a considerable extent. The students within the universities are primary required to possess more concentration and energy in order to participate in various college activities along w ith addressing the educational pressures in the midst of the competitive scenario. Herein, Fresh juice can act as a refresher for them to change their mood and provide them renewed vigour instantly. Freundcontainer.com: This organisation is one of the America’s leading suppliers of packaging along with industrial supplies. Partnership with this particular company will enable to get the materials associated with the products at a reasonable cost. Moreover, relationship with this company will ensure the availability of quality products within applied time frame (Freund Container & Supply, 2013). Sunseedorganics.co.uk: Owing to the fact that ‘Fresh’ has concentrated upon the mission of providing organic fruits and vegetables as the ingredients of juice, the company Sunseed Organics will be a better choice. This organisation is regarded as one of the leading providers of organic fruits and vegetables (Sunseed Organics, 2012). Fluidbranding.com: The organisation is an experienced and professional merchandise supplier that provides innovative ideas and concepts pertaining to the promotion of a product. Thus, this partner